On February 26, 2025, at the Grand Hall, the Academy of Journalism and Communication (AJC), in collaboration with the Academy of Public Administration and Governance (APAG), organized a student workshop on the topic “Employment Opportunities for Undergraduates in the Digital Age.” The workshop attracted significant interest and participation from numerous scholars, lecturers, and students from various universities across Ha Noi.
Workshop Chairpersons included Assoc. Prof. Dr. Luu Van Quang, AJC Vice President; Assoc. Prof. Dr. Tran Thanh Giang, APAG Vice President; Dr. Nguyen Thuy Ha, Director of the Department of Science Management, AJC; Assoc. Prof. Dr. Nguyen Thi Ngoc Hoa, Dean of the Faculty of Political Studies, AJC; Assoc. Prof. Dr. Tran Thi Huong, Dean of the Faculty of Party Building, AJC.
Workshop chairpersons.
In his opening speech, Assoc. Prof. Dr. Luu Van Quang, Vice President of AJC, emphasized that “The workshop is not only an academic forum but also an opportunity for researchers, lecturers, students, and businesses to engage in discussions, share experiences, and find practical solutions to help students prepare for the labor market in the digital age.”
He highlighted that AJC has been implementing various innovations in its curriculum, focusing on developing digital skills, soft skills, and creative thinking for students. AJC is also expanding collaborations with businesses and organizations to provide internship opportunities and practical training, helping students gain a more realistic perspective on the job market.
He expressed hope that through discussions and research presentations, the workshop would provide a deeper understanding of the current situation and future trends of the labor market in the digital age.
Assoc. Prof. Dr. Luu Van Quang, AJC Vice President delivered opening remarks at the workshop.
In his keynote speech, Assoc. Prof. Dr. Tran Thanh Giang, APAG Vice President, emphasized that in the context of the Fourth Industrial Revolution and digital transformation, the labor market has undergone profound changes. Today’s students are no longer limited to job opportunities within their own country but also have access to global employment opportunities. This requires them to develop digital skills, adaptability, and an innovative mindset.
Assoc. Prof. Dr. Tran Thanh Giang also discussed the evolving work environment, particularly the impact of technology on fields such as public administration, journalism, communication, and publishing. While digital technology opens up new opportunities, it also presents significant challenges for students, demanding them to proactively develop technological skills, foster creative thinking, and enhance their flexibility in work environments. Additionally, he emphasized the role of universities in updating training programs, helping students adapt to new work models and encouraging them to participate in real-world projects to enhance their competitiveness in the job market.
Assoc. Prof. Dr. Tran Thanh Giang, APAG Vice President delivered keynote remarks at the workshop.
The workshop received nearly 90 research papers and numerous insightful contributions from experts, scholars, and students from AJC, APAG, and various universities across Ha Noi. These discussions approached the topic from multiple perspectives, offering in-depth analyses of the impact of the digital age on the labor market and employment opportunities for students.
The presentations and discussions at the workshop highlighted the profound transformations brought about by the digital era in the labor market. While the advancement of digital technology has created new career opportunities, it has also introduced significant challenges for students. Many traditional industries are undergoing digital restructuring, demanding a workforce with updated skill sets. Fields such as journalism, media, public administration, and international relations are experiencing direct impacts from this transition.
Additionally, digital technology is reshaping recruitment processes. Companies are increasingly utilizing artificial intelligence (AI) and Big Data to identify and evaluate candidates. This underscores the necessity for students to continuously enhance their digital competencies, build a strong personal brand in the online space, and proactively engage with digital job platforms.
Dr. Nguyen Hoang Hiep, Deputy Director of the Institute for Informatics and Applied Economics Research, presented on “Career Orientation for Students in the Digital Era.”
Dr. Nguyen Thi Khuyen, Vice Dean of the Faculty of Political Economy at AJC, discussed “Employment Opportunities and Essential Skills for AJC Students.”
Several presentations and discussions pointed out a common limitation—students often lack a long-term career development strategy. Many have yet to fully utilize opportunities from digital skills training programs, actively participate in online courses, or engage in academic research activities to enhance their competencies.
Ms. Nguyen Thi Minh Anh, a student from Class K41, Faculty of Party History, AJC, presented on “The Digital Age and Emerging Career Trends Shaping Undergradutes’ Employment Opportunities.”
Ms. Le Thanh Loan, a student from APAG, delivered a presentation on “Essential Skills for Students Seeking Employment in the Digital Era.”
Ms. Nguyen Thi Thanh Truc, a student from Class K44, Faculty of Ho Chi Minh Ideology, AJC, discussed “Employment Opportunities for AJC Students in the Digital Age.”
Many speakers provided in-depth analyses of three critical factors that impact students’ employment opportunities: Digital Competencies; Soft Skills; Ability to Work in an International Environment.
The presentations and discussions also put forward several recommendations for universities to help students access job opportunities after graduation, including reforming curricula to align with new labor market demands; strengthening connections between universities and businesses, organizations, and government agencies; expanding career counseling programs; encouraging self-directed learning and digital skill development.
Ms. Hoang Anh Duong, a student from Class K43, Mass Communication, AJC, shared insights on the advantages AJC students in job applications.
Ms. Huyen Trang, a student majoring in Party Building and State Governments at APAG, discussed employer expectations for graduates.
Mr. Phan Tien Thanh, a student from Class K43a1, Faculty of Party Building, AJC, discussed the skills and qualities required for employment in government agencies.
After more than three hours of insightful discussions, the workshop “Employment Opportunities for Undergraduates in the Digital Age” concluded successfully.
In his closing remarks, Assoc. Prof. Dr. Luu Van Quang emphasized that the workshop findings provide valuable theoretical evidence and practical recommendations. These insights will serve as a foundation for AJC and APAG to refine training programs, ensuring students meet labor market demands in the digital age. The outcomes of the workshop are expected to influence training strategies at universities and colleges nationwide.
Workshop delegates.
Assoc. Prof. Dr. Tran Thanh Giang, APAG Vice President, along with faculty members and students at the workshop.
